KiwiSaver Trade Marks

KiwiSaver is the intellectual property of Inland Revenue. You can apply for a licence to use the KiwiSaver trade marks.

Inland Revenue is the owner of trade mark registrations for the word "KiwiSaver" and the KiwiSaver logo. Inland Revenue needs to ensure the KiwiSaver trade marks are used appropriately in the marketplace and that this use is authorised. This helps to ensure the public are not confused, misled or deceived and maintains the integrity of KiwiSaver.

New Zealand licences

Inland Revenue may grant a non-exclusive licence to KiwiSaver scheme providers to use the KiwiSaver trade marks in New Zealand in connection with their involvement with KiwiSaver. There is a licence agreement included as part of the Scheme Provider Agreement for use with KiwiSaver scheme providers.

Organisations wishing to use the KiwiSaver trade marks in New Zealand who are not KiwiSaver scheme providers will have to apply to us for a licence agreement. Before entering into a licence agreement, we consider factors such as the proposed use of the KiwiSaver trade marks and the nature of the applicannt's business.

The KiwiSaver Trade Mark Requirements set out requirements relating to the use of the KiwiSaver trade marks. The requirements cover the use of the word "KiwiSaver", the use of the KiwiSaver logo and its correct format, colour and typeface. It also has some specific requirements regarding the distribution of KiwiSaver schemes.

Download a copy of the KiwiSaver Trade Mark Requirements for use in New Zealand

March 2011 | PDF | 14 pages | 163kb

Australian licences

Inland Revenue has also registered the KiwiSaver trade marks in Australia. Australian based organisations who wish to use the KiwiSaver trade marks in Australia will also have to apply to us for a licence agreement. As with New Zealand based organisations, we consider factors such as the proposed use of the KiwiSaver trade marks and the nature of the applicant's business before entering into a licence agreement.

Download a copy of the KiwiSaver Trade Mark Requirements for use in Australia

September 2012 | PDF | 12 pages | 164kb

Applications for a licence

For a trade mark licence agreement application form you can email kiwisavercommunications@ird.govt.nz